growth | brand | creative
seasoned marketing executive
welcome to my portfolio
With 15 years in performance marketing, brand marketing and growth strategies, I’ve had the chance to work with a mix of luxury retail, DTC, and tech brands.
In this portfolio, you will find a curated selection of projects that showcase my expertise in building strong brand identities, executing innovative digital campaigns, and driving measurable growth. From leveraging data-driven insights to optimizing customer acquisition strategies, my work reflects a commitment to delivering impactful results that elevate brands and foster lasting connections with their audiences.
i've had the privilege of working for some of the best brands
YM Inc.
YM Inc. operates over 600 stores across Canada and the United States. They focus on various retail brands, primarily in the fashion and apparel sectors.
Canada Goose
Canadian outerwear brand founded in 1957, famous for its high-quality, functional jackets designed for extreme cold weather.
Later
A leader in social media tech, Later allows scheduling and managing social media and influencer marketing campaigns for B2B and B2C clients.
LUS Brands
Lus Brands is a Canadian DTC company known for its innovative hair care products aimed at enhancing the health and beauty of textured and curly hair.
samples of my work
some of my work over the years
Website Redesign Later.com
As the project lead for Later.com's comprehensive website redesign, I managed the entire process from strategic planning to final execution. The objective was to enhance user experience, optimize site performance, and align the brand's digital presence with its evolving business goals.
Canada Goose First eCommerce Store Launch in Canada
I successfully managed the launch of Canada Goose's inaugural eCommerce store in Canada, overseeing all aspects of the website, digital channels, and supporting PR initiatives. This project required careful coordination across multiple teams to ensure a flawless online experience that reflected the premium brand identity of Canada Goose.
I developed and executed digital strategies that optimized site performance, enhanced user engagement, and drove online sales. Additionally, I collaborated with PR teams to amplify the launch, building awareness and excitement around the brand’s entry into the Canadian online market. The launch set a new standard for the brand’s digital presence, laying the groundwork for future growth.
Social Media at Later.com
Achieved a 20% growth across our social media channels, including TikTok, Instagram, and YouTube, in less than a year. Fostered a vibrant community through thoughtful and consistent engagement strategies, enhancing brand loyalty and audience interaction.
Paid Social Campaign at
Lus Brands
Managed paid social campaigns for Lus Brands that utilized influencer whitelisting to enhance brand visibility and engagement. By collaborating with influencers to create authentic content, we effectively amplified our reach across platforms like Instagram, TikTok, and Facebook.
This strategy not only increased audience trust but also drove conversions through targeted advertising.
Testimonials
Natalie is a tremendous people leader, mentor and team manager - delivering some of the highest employee engagement results and focused, high performing team members. Natalie manages like a CEO - putting the larger strategic business and brand needs first, above her own at all times."
Carolyn Coles Devine, Co-President at Northern Reflections
Natalie's strategic skills and instinct are truly impressive. She has a remarkable ability to think beyond the now and anticipate future business & team needs, ensuring we stay ahead of the curve. Her collaborative nature & wealth of ideas make her a true asset to any project.
Nicole Canning, Director Content Marketing at Later
Natalie was an invaluable partner as we looked to optimize the e-commerce experience from a consumer and analytics perspective. Not only is she a great collaborator, but she constantly shows initiative and leadership by tackling problems others aren’t thinking about.
Marc Caringal, Creative Director at Canada Goose
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